Pedavena

1897 · brewery founded

The Luciani brothers founded the brewery in Pedavena, next to Feltre, in 1897. Heineken bought it in 1974 and decided to close it in 2004, but a campaign with about 44,000 signatures saved it. In 2006 it was sold to Birra Castello. Its large beer hall, the Birreria Pedavena, is still open.